Keep Up with Alicia


Triflare is a triathlon sportwear brand designed with every level of competitor in mind. Each piece of clothing in the Triflare collection was designed with two thoughts in mind: femininity and power. Designed with the help of a successful and established fashion designer, each piece is flattering on a woman’s body and shows those muscled curves that have come from hours of training. These trisuits are not only unique, but they are designed to be comfortable and resilient, making every move in a race efficient. The prints embody the bold goals of a triathlete and capture the pursuit of competition.


Specialized was founded in 1974 by Mike Sinyard. Simply put: Specialized loves bikes. They love riding bikes, making them, getting people on them.  Alicia will be riding the S- Works Shiv in 2016.  

361 USA

One degree beyond 360 is a place few ever achieve and most never fully understand, for many greats, getting to 360 is enough. Going that one degree beyond is what 361 is all about.  That extra degree is about innovation and creativity.  Alicia's favorite training shoes are the Voltar and the Shield, and for racing long course triathlon she prefers the Onyx.  Her favorite feature of the 361 shoes is the QUIKFOAM technology. QUIKFOAM provides a softer, faster, longer lasting cushion by converting energy into more responsive cushioning. 

The Island House

A 30 room boutique hotel and gathering space in west Nassau, the Bahamas.  The Island House stands out among Nassau resorts, having been designed with both visitors and the local community in mind, and as a symbiotic extension of the surrounding environment.  The property featuers six rental appartments, two restaurants, a cafe, art house cinema, lap pool, movement studio, squash courts, padel court and the Bamford Spa.  After a long season of racing Alicia loves to come to the Island House to unwind for a few days; however, it is also an easy place to exercise from with the lap pool and gym on site and running trails/ open water swimming are only a short jog away.  The Island House also plays host to her favorite triathlon of the year, The Island House Invitational Triathlon.  A two day event, 3 races and a celebration of the worlds best triathletes accross all distances.  It is truly #PainInParadise! 


Endurance Shield

High performance skincare developed by Alicia and her husband Jarrod Shoemaker.  Endurance Shield's high performance skincare line includes suncreen, chamois cream, lip protectant and muscle relief and repair cream.


ROKA was born in 2010 and officially formed into a company in 2011 by Rob Canales and Kurt Spenser, two former All-American swimmers from Stanford University in Palo Alto, California. After two years of R&D, they began selling ROKA products in 2013. In our first season, ROKA products saw widespread acceptance by elite and developing swimmers alike. Alicia wears the Maverick Pro Wetsuit and Viper Pro swimskin.  


Forte Interactive’s RacePartnerTM offers easy online registration and donation options for race directors and nonprofits. Cause-related endurance events are on the rise, and the RacePartnerTM solution makes it easy for organizations to benefit from the latest trends and technology. Forte’s wide range of web solutions includes: Endurance website design, online fundraising, volunteer management, custom software development, easy-to-use web content management, and endurance registration. Forte Interactive has been amplifying the impact of the Endurance and Nonprofit communities through technology since 1999. For more information, please visit or call (866)-55-FORTE.

Shock Absorber

Research carried out at Ediburgh University in 1994 promted the development of the first Shock Absorber bra.  It was designed, and still is, to counteract the negative effects of exercise on the women's body.  The following year the brand launches are line of sports bras for different levels of impact in a variety of different styles.  Shock Absorber has a long history of partnering with incredible female athletes like Sally Gunnel, Anna Kournikova, and Jade Johnson to name a few.  In 2005 Shock Absorber partnered with University of Portsmouth to conduct 3D breast movement research, which provided key insight into the importance of sports bra support while exercising.  Alicia's favorite styles are the ultimate gym bra, ultimate run bra, and active multsport bra. 


Innovative Saddlemaker is the brainchild of Steve Toll, an avid cyclist and swimmer living in Tampa, Florida.  In the winter of 1997, following yet another painful bike ride with his wife, Steve sketched out a design for a set thought could elminate or reduce the discomfort most riders experience on a traditional bike saddle.  By 1999 the concept was petented, which represent a milestone in an industry that hasn't seen a major saddle change in years.  Alicia currently rides the Prologue on her TT bike and the Attack on her road bike.  

Bungalow Munch 

Bungalow Munch Granola is a family recipe, from the mountains of Vermont. Jeri Howland and her twin sister created this recipe when we were just 12 years old, in the early years of our athletic pursuits. Today, Jeri and and her husband Jerry Edelbrock, run this business together. They source our 100% organic ingredients from family farmers, bake in small batches, care deeply about quality and the environment. 


Simply the best eyewear on the market! Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. Their dedication drives us to look beyond the conventional ideas of industry standards. Oakley identifies problems, create inventions, and wrap those inventions in art.  They simply to make things better than anyone thought possible! Alicia's favorite Oakley sunglasses are the Radars.  Read why Alicia loves Oakley here.


NormaTec’s founder, a physician bioengineer (MD, PhD), recognized the powerful potential of external dynamic compression and its crucial role in healing and recovery. The concept of using external compression to aid the body with its normal circulatory processes has been around since the 1960s; however, the science of compression had no major technological advances during the first 40 years of its use. After trying every available compression pump on the market with only unimpressive clinical results, NormaTec’s founder realized that the key to advancing the technology of external compression is improving the massage pattern. Thus NormaTec developed and patented Sequential Pulse Technology, and the NormaTec Recovery System was born. Normatec uses a unique massage pattern that incorporates pulsing, gradients and distal release. Using Noratec for just 20min a day can speed recovery.  

Honey Stinger

Located in Steamboat Springs, Colorado, Honey Stinger makes nutritious and great tasting honey-based foods including energy bars, protein bars, energy gels, organic waffles, organic chews, kids specific snacks and our very own Organic Wildflower Honey. Fueling more than just the country’s top cyclists, runners, triathletes and teams, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and


OGIO was born in 1987 from our passion for sports and active outdoor pursuits. We are located at the base of Utah’s Wasatch Mountains, home of active sports and related lifestyles, providing us with the inspirational canvas to design innovative, high-quality and uniquely styled bags and apparel for sports, travel, work and fun. At OGIO, its all about designing adrenaline-raising collections that allow you to protect your passions while keeping you comfortable and organized in your pursuits. Ogio- designed to carry your passion.