2011 represented a year of big changes and success for Alicia. Formally an athlete focused on ITU racing, she transitioned into Olympic distance non-draft triathlon. Since then, Alicia has finished 2nd in the Lifetime Series twice (2011 & 2012) and won the Lifetime Series twice (2013 & 2014) and the Toyota Triple Crown in 2013. Her 2015 season is focused on qualifying for 70.3 World Championships and transitioning into half distance racing.
Alicia grew up in Canada and began participating in triathlon when she was 11 years old; she became a professional triathlete at the age of 14. Alicia spent her teen years racing triathlon while juggling her academic studies. While completing her undergraduate degree in Sport Psychology she met fellow triathlete and now husband, Jarrod Shoemaker. Since meeting Jarrod she has began racing for the United States and also completed her masters degree in Athletic Counseling. Some of Alicia's proudest moments include winning Canadian Junior National Championships in 2001, and winning the St. Anthony’s Triathlon in 2013. In her spare time Alicia works as a mental trainer and runs a skincare company with her husband Jarrod, called Endurance Shield.